Facebook marketing’s correct usage ensures the flood of targeted traffic to any small business in the fastest possible manner. Today, Facebook has been giving a tough contest to Google to maximise the online visibility of small businesses and generate increased conversion-driven traffic on the social media platform. Here are some of the key benefits of Facebook Marketing Strategy that can make or break any small business:
Branding: The benefits of Facebook marketing are undeniably huge, and all benefits can no doubt add to the popularity of your brand. With every useful post you make on your status, your fans, followers and friends to share them with others and the word spreads quickly. People who like your status post comments with great enthusiasm about your products or service and share it with their network. That’s more than a few thousand people viewing your brand per month, which makes it an ideal channel to advertise.
Targeted Audience Effect: You may think that Facebook would cater only to the young generation and elite groups but, interestingly, this is not true. Facebook marketing is an excellent medium for advertising to youngsters as well as older ones. The reason behind this seemingly odd move is that Facebook allows you to have both video ads and image ads on your page. These ads display the product image and the company name and a short caption that lets the users know what you are trying to say about the product. The caption is shown to all users, irrespective of his/her age and location. This enables you to reach out to a broad audience and increase your brand visibility at a much faster pace.
Branding your business: Yes, Facebook does allow you to create a personal page for your business, but you can also choose to create a fan page where you can share information and keep in touch with fans. In this way, your existing customers and potential customers can see posts from your fans and vice-versa. This helps create brand awareness among the audience and lets the former know about the new products you are offering.
You can use this platform to announce something essential and publish it on Facebook, which will reach many people. Therefore, apart from reaching out to the audience, Facebook benefits marketing by letting you spread the word about new products. This also helps you gather valuable feedback from your target audience, which will help you improve your services and products.
Powerful targeting capabilities: The targeting capabilities of Facebook allow you to create pages that cater to specific interests. Therefore, when you plan to use this social networking platform for marketing, you need to be very particular about your target audience’s demographics. If you want to attract more individuals with similar interests, you can use tagging in your posts.
Easy money-making potential: Facebook and all the other social media platforms, have substantial pay per click and pay per impression advertising capabilities. You can also leverage these platforms to run successful PPC campaigns. You need to find effective ad posting strategies, set the budget for your campaign and wait for your ad to be displayed on the right websites and online viewers.
Generate traffic instantly: Facebook has some of the best traffic-generating features such as news feeds, comments and replies. All these features work in your favour while marketing your products or services through social media platforms. You can also create unique videos ad formats for your business and post them on YouTube, Vimeo and Facebook. You can also upload free web banners using Flash and insert an opt-in box to collect email addresses.
With a Facebook Marketing Strategy, you can generate maximum traffic to your website. You can also create highly targeted ads that will convert better. For example, you can use email addresses targeting a paid Facebook ad to build a highly targeted list, which you can use in your other ad formats.